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Finance & Property Pros: Your Lead Gen Is Probably Broken (But We Know How to Fix It)

Your referral strategy is cool, but might not be enough to scale your business. If you’ve been secretly googling ‘how to get more clients’ at 2am, we get it.

Trusted by industry leaders Across Australia

You're Drowning in 'Expert' Advice (And It's All Contradictory)

You’re keen to add a secondary lead gen channel on top of referrals – makes perfect sense.

But one guru says post content across 7 platforms, another says paid ads are king, you heard a competitor is ‘cleaning up’ writing LinkedIn articles about interest rates, while your mate reckons his cousin “killed it” dancing on TikTok.

Which leaves most Finance & Property Pros utterly confused, and resigned to posting occasional content that sounds like it was written by a compliance officer having a bad day.

Meanwhile, your ideal clients are just waiting for someone to talk to them like a human being instead of a walking borrowing capacity calculator.

Here's what nobody tells you...

Content, paid ads, websites… they can all work. The key is knowing which approach fits YOUR business right now.

You wouldn’t recommend the same investment strategy to a 25-year-old tradie and a 65-year-old retiree, right? Same goes for lead generation.

Your approach should depend on the size/stage of your business, your target market, your immediate goals, and how much time (or money) you want to realistically commit.

But fear not, you don’t need to book a long, boring, sales call disguised as a ‘strategy session’ where we try and sell you services that won’t work for you.

There are only 3 tactics we’re installing for Finance & Property Pros to solve their lead generation problem in 2025, let me tell you why they might NOT be right for you (this is the part where we do ourselves out of a load of work!)

LinkedIn Lead Accelerator

Want high volume leads tomorrow? Don’t pay us for this. Our LinkedIn Accelerator is perfect for those who want fewer, higher-quality leads without spending on ads. We build your personal brand and turn LinkedIn into a relationship-building machine. Think warm conversations with pre-qualified prospects who already know and trust you before they even reach out.

Meta Advert Campaigns

More concerned with lead quality than volume? Don’t pay us for this. Ads are for those with bigger budgets who want high volume lead flow. We create targeted Facebook and Instagram campaigns that generate lots of leads quickly. Higher volume, lower quality – perfect when you want to fill your pipeline and have the time and/or systems to convert.

High-Converting Web Pages

Realistically only needed if you want consistent branding and to position yourself as an industry leader. For when prospects google you and you want them to think “these guys have their sh*t together.” Simple and specific is the order of the day when it comes to web pages that convert more browsers into booked calls (while making your competition slightly jealous!).

Proof That We Know Our Sh*t...

“A refreshing level of honesty in an industry that often over-promises. The results have been tangible.” ~ Adam Stephenson

“We had a lot of engagement and have had a lot of great conversations with new clients within the first two weeks.” ~ Jesse Hinds

“I’ve tried many other marketing options and Sun Bear was by far the best. Amazing experience” ~ Don Hettiarachchi

“I highly recommend James and his team to any professionals interested in personal branding.” ~ Emmet Ryan

“His ability to understand your business and help you build a clear plan is exceptional.” ~ Pedro Palomares

The results have been mind blowing. They’ve helped me with branding, and produced highly effective ads.” ~ Jonny Lennard

“For a relatively small investment, the payback is immense and exponential as time passes.” ~ Matt Tully

“What a legend, there’s really no one doing it the way James is optimising it. It’s pretty amazing what he’s been able to bring to the table. ” ~ Matthieu Olo-Whaanga

“He has been so easy to work with and helped so much to connect me with my target market. ” ~ Jemma Gillie

“I absolutely love his strategy, and I think many brokers can benefit from his approach.” ~ Danny Trajcevski

“James’ LinkedIn leads accelerator is the ultimate launch pad. He has a no BS approach and it works!” ~ Lance Grimmet

“It took me a while to jump in with him on the LinkedIn Lead Accelerator Program but I am so glad I did” ~ Tim Cornelius

Something Resonated? Or Got Questions?

No need to schedule a long, boring, sales call disguised as a ‘strategy session’ where we try and sell you services that won’t work for you. Pop in your details and we’ll give you a call for a quick 10-minute chin-wag.